Required skills

communicating verbally and in writing

communicating with diverse audiences

demonstrating active listening techniques

developing cogent arguments

identifying issues affecting the enterprise

optimising presentation opportunities

presenting information and expressing point of view in public forums both impromptu and planned

prioritising tasks and giving appropriate attention to detail

seeking feedback and guidance on performance

setting goals for self improvement

using technology to search for information prepare presentations write reports and communicate electronically

Literacy skills used for

adapting presentation style to suit target audience

reading and writing complex reports

Numeracy skills used for

calculating time andor space

confirming financial andor costing data

meeting andor setting deadlines

Required knowledge

issues affecting the enterprise or the operational environment

media options and opportunities

presentation techniques

statutory legislative or legal requirements andor obligations with regard to public announcements

systems for managing information including its currency

techniques for writing for maximum impact

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment evidence required to demonstrate competence in this unit

Assessment must confirm the ability to

assess own performance seek feedback and act on constructive advice

capitalise on opportunities to represent the enterprise or industry group by utilising or capturing media attention and other possibilities such as public speaking opportunities

deliver messages with conviction

manage work to achieve goals and results

prepare accurate and cogent materials

seek out and act on opportunities to the benefit of the enterprise

use technology for information management and communication

Assessment must confirm knowledge of

available learning methods to maintain currency of knowledge regarding issues affecting the enterprise or industry group

daytoday workings of the media and media contact points

knowledge related to seafood enterprise or industry group

legal and liability issues affecting enterprise contact with the media

Context of and specific resources for assessment

Assessment of this unit may occur in either a real or simulated workplace

Resource may include

access to candidates peers andor managers

access to key stakeholders

audio andor video facilities to simulate presentations or review historical material

documentation relating to any formalising of media relationships

regulations and codes of practice relevant to the enterprise

Method of assessment

The following assessment methods are suggested

case studies

demonstration in the workplace

thirdparty reports

Guidance information for assessment

This unit may be assessed holistically with other units within a qualification

Relevant government regulations, licensing and other compliance requirements may include:

Message/information may include:

Target audience may include:

Authority to proceed may include:

Situations may include:

Appropriate language may include:

Verbal and non-verbal forms of communication may include:

Expectations of presenter may include: